Fake followers won’t interact with your brand’s social media posts. So, they cause lower engagement, lower rankings in the news feeds, and lower conversions for your brand.

Worse, in a paid Facebook media marketing case study by Veritasium, fake profiles were found to act like a human, in order to avoid getting banned by Facebook.

This meant that these profiles were run by click farms in the developing world. And, they would like every advertisement that appeared in their news feed in an effort to appear legitimate.

Fake social network fans will tarnish your brand, clutter your following, and damage your credibility. So, do the hard work to build a genuine social media presence and prevent yourself from a possible Facebook/Twitter penalty.